As a powerful permanent magnet, neodymium magnets are used in various applications including hard disk drives, mobile phones, trains, automobiles, and robots. Nitto has succeeded in developing a revolutionary neodymium magnet that allows “orientation control” which was previously impossible. Improving motor performance by 20 to 30% by concentrating magnetic force on one side, this magnet allows for even further miniaturization of motors and achieves even higher performance. This technology promises to be useful in creating various innovations in industrial equipment, robots, automobiles and other applications.